5 Ways To Get Free Advertising

Effective Advertising Strategies are the life blood of every successful business, whether Online or off. That being said, advertising can gobble up ALOT of money very quickly, and bring few results, especially if you don't know what you are doing. Over the next few posts, we want to pass on a few ways to get free advertising, as well as make your current advertising capaigns produce better results.

1. Give Testimonials
When you purchase a product or service and it exceeds your
expectations e-mail the business a testimonial. Tell them in the
testimonial the benefits you got from the product or service.
Give them permission to publish the testimonial on the web site
if they include your sig file at the end.


2. Leave A Message
When you visit a web site with a discussion board leave a
message. You could post a question, interesting content or a
compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post
your banner ad or text link.


3. Sign Guest Books
When you visit a well designed web site leave a compliment on
their guest book. You could give them a compliment on their
content, ease of navigation, graphics etc. When you post your
compliment include your sig file so other people will see it
when they sign the guest book.


4. Write A Review
When you visit a web site you enjoyed a lot write a review
for the web site Write about the benefits you gain from the
site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can
publish it on their web site if they include your resource box
at the end.


5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine, e-mail
a compliment to the editor. Give the editor permission to
publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her
web site.

Quote of the Day:

"Great anger is more destructive than the sword." -- Indian
(Tamil) proverb

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1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.


2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.


3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.


4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.


5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.


6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.


7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.


8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.


9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.


10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.

Quote of the Day:

"Many people take no care of their money till they come
nearly to the end of it, and others do just the same with
their time." -- Johann Wolfgang Von Goethe