Power Marketing Center

Search Engine Optimization - Why You need It !

2007-05-06T19:11:00.000-07:00

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

TO READ THE REST OF THE ARTICLE CLICK HERE

Link Building Resources

2007-04-30T08:26:00.000-07:00

Qualified ‘One Way Link Building’ continues to be one of the most effective method of gaining quick access to Google, Yahoo and MSN. Link Building also improves ranking and of course PageRank (Google).

Please Click Here For A List of the most popular Linking sites.

How A Regular Guy Turned $25 Into $60,000

2007-04-18T22:46:00.000-07:00

"Video Clips Reveal How A Regular Guy Turned A $25 Investment Into $60,000,000 Using The Internet!"

Product Review: Derek Gehl's latest video training series
"The Internet Millionaire's Protege Bootcamp Videos"

Let's face it...

... Not everyone can afford to drop $2,000 to $5,000 to fly half-way across the country to attend a 'live' Internet marketing bootcamp.

That's why I was happy to see world-renowned Internet marketing expert Derek Gehl release his very latest seminar in a massive package of 6 DVDs with accompanying 147-page workbook.

Here's a picture of everything you get:

... It's huge, right?

Of course, it's NOT just pretty packaging!

In this presentation, Derek tells you exactly how he worked with his mentor, Corey Rudl, to transform a $25 investment into over $60,000,000 in online sales!

If you've never had the privilege of seeing Derek speak 'live' before, you should know that this guy believes in packing TONS of his latest moneymaking secrets into his weekend bootcamps...

(Very unusual given that most seminar presentators will only give you a TASTE of what they know, and then spend the rest of their stage time peddling their wares!)

... There's no fluff, and Derek is a VERY dynamic speaker which makes him easy to listen to -- and actually pretty hilarious at times!

So in this 6 DVD package, you'll get over 7 hours of video footage where you'll discover...

>>	How to start an Internet business in as little as 48 hours -- and be generating profits by the following weekend!
>>	PLUS, how to grow an EXISTING Internet business by driving 1,000s of buyers to your website using Derek's FREE and dirt-cheap traffic strategies... plus how to convert these visitors into $1,000s in NEW sales instantly!

>>	The #1 research tool for finding NEW lucrative business ideas that absolutely NO Internet business owner can afford to be without... and how to access it for FREE!
>>	Secret strategies for establishing lucrative partnerships, where you do the "selling" and collect 35% to 55% of the profits while your partner looks after actually "fulfilling" the orders.
>>	How to start a web site for less than $100! If you're just getting started, you probably don't have a big budget. So I'll show you how to start using cheap and FREE resources, then how to "upgrade" when the sales start rolling in!
>>	How to develop a brand-new product (for FREE!) in less than 2 weeks.
>>	How to rank at the top of the search engines and directories (like Google, Yahoo, AltaVista, ODP, AllTheWeb, Ask, and more!)

... Plus tons more, so you can watch the video highlights of Derek's ENTIRE two-day seminar -- right from the comfort of your own home!

Remember: The strategies that Derek shares on these DVDs have already been successfully used by thousands of REAL PEOPLE to grow profitable Internet businesses that are generating incomes of $100,000... $250,000... $500,000 per year (and more!).

So it's not unreasonable for you to expect that, if you watch the DVDs and follow the instructions that Derek provide, you can enjoy similar great results!

I give Derek's brand-new "Internet Millionaire's Protege Bootcamp Videos" my very highest recommendation. This is a massive package, packed with over 7 hours of wealth-building strategies and resources that you'd otherwise be forced to pay $1,000s to get by attending one of Derek's few annual seminars.

To start watching the videos, click here now!

Pay Per Click Advertising

2007-04-16T11:09:00.000-07:00

"Pay-Per Click" Ad Campaign: Earn More By Spending Less
by: David Riewe

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Can You Become An Internet Millionaire?

2007-04-15T23:37:00.000-07:00

Internet Marketing Success Stories

2007-04-15T22:31:00.000-07:00

Most of the big name internet marketers, have enjoyed their greatest successes after they created their own product. To most people this seems like a daunting task, but fortunately there are plenty of great instructions available on how to go about achieving this.

I recently came across a great article written by Russell Brunson, that gives a great overview on the process required to join the ranks of product creator/owner. Russells rise to financial success has been a great inspiration to everyone in the internet marketing community, and I know you can pick up some great insights from his wisodm.

CLICK HERE To Read The Rest Of The Article At the PowerTeamNetwork.com Blog

Proper Ways To Use WebsiteTraffic Exchange Programs

2007-04-14T19:45:00.000-07:00

There are many ways to cheat traffic exchanges and generate massive numbers of hits to your website. Some are complex and some are simple. Below is a list of some of the more popular methods of cheating.

Give yourself a point for each method of cheating that you already employ and then rate yourself on our cheat-o-meter.

-- Opening the same exchange in several windows to generate multiple hits at a time.

-- Insert the Start URL from one exchange into the Target URL from another.

-- Open multiple windows and minimise them until just the "Next Page" link is showing. Click away.

-- Use a custom browser (eg – Crazy Browser) to "auto-click" through exchange programs so it generates hits while you watch Jerry Springer.

-- Use custom made software designed to get around the cheat-protection on a traffic exchange.

How did you do?

-- 1pt: You are a liar and a thief

-- 2pts You are a liar and a thief

-- 3pts You are a liar and a thief

-- 4pts You are a liar and a thief

-- 5pts You are a liar and a thief

In truth, if you are a serial cheater, then you have probably stopped reading this article when you realised it wasn’t going to teach you anything you didn’t already know.

If you have played around with any of these ideas, then you might find the idea of being called a "thief" extreme. I disagree.

If you are using any of these methods, you are one step away from shoplifting sweets from the corner shop.

And this is why.

When someone creates a new traffic exchange a lot of time and money goes into the projects creation and administration. They may give away free hits as an introductory offer but, after that, hits can only be purchased or earned.

This is how the owner makes his income. This is how they see a return on their efforts.

If you earn these credits through fradulent means, this is akin to getting a friend to clock you out of work while you take the afternoon off. You are earning something you haven’t WORKED for.

I’ve heard it argued that traffic exchange owners make so much money, they barely notice the lost credits that cheaters steal.

This is the same ridiculous argument that says it is ok to steal from large department stores because "they can afford it". At the end of the day, the losses are added to the prices that honest people choose to pay. Honest surfer’s hard earned credits are wasted by cheats.

And you are still a thief whether the individual you steal from can afford it or not.

I should also point out that the majority of traffic exchange owners are not rich. The successful ones may make a tidy income, but the majority are probably struggling to break even. Stealing credits does not help their endeavours.

If you are using, or considering, any kind of cheat method, please think twice. Think about your reputation, think about the owner you are stealing from, and think about Dylan Campbell whose credits are being frittered away on Crazy Browser enthusiasts who think they have discovered something new.

Theft isn’t new. It just keeps changing shape.

And for all those smug surfers out there who are sat back, smugly thinking, "I never cheat". Do you honestly view EVERY website for the ENTIRE time the counter is ticking?

I doubt it. And let’s be sensible, it is almost impossible not to break the occasional term or condition. So many traffic exchanges, each with their own unique demands. Who can remember every single last rule?

I’m not demanding perfection from surfers, just a certain amount of fair play. So let me tell you how I surf.

Am I a cheat? No. Do I break terms & conditions? Yes. Do I view EVERY website that I click through? Yes. And I believe that it is every traffic exchange users duty to do the same.

Step 1) Make a list of all the traffic exchanges you belong to. For this example, pretend I am a member of 20.

Step 2) List all the days you know you can spend at least 20 minutes surfing. For this example, Monday, Wednesday, Friday and Saturday.

Step 3) Share out the exchanges equally among the days. For this example, I can assign five exchanges to each day.

Step 4) Visit the Start URL of the first exchange on your list. Go to the menu bar of IE and click, "Favourites" and then, "Add to Favourites". Create a new folder called, "Surf Monday" or something similar and add the Start URL to this folder. Repeat for the next four exchanges on your list.

Step 5) Repeat Step 4 for the next five exchanges on your list and place them in a new folder called, "Surf Wednesday" or something similar. Repeat this process for Friday’s and Saturday’s.

When Monday comes around, open the appropriate folder for Monday’s and open all the exchanges in that folder in separate browser windows. Make sure they are ALL full size.

You should see each copy of IE that you have opened, listed in the Windows bar at the bottom of your screen. If they are grouped together, click on the IE group and you should be able to see each Traffic Exchange listed individually. Make sure you haven’t acidentally opened the same Traffic Exchange twice.

Click on the first exchange and view the website. When the counter has finished click to the next site and IMMEDIATELY move to the next IE window. Precious seconds are wasted while the next website loads, so use them instead viewing the website in the next IE window.

Once again, view the website until the counter has finished, click to the next site and immediately move to the next browser window in your sequence.

Notice that I am not viewing each website for the full length of the counter, but I am viewing EVERY website. I, for one, would have no problem with my websites being viewed in this manner. Far better, than not being viewed at all because of a cheaters greed.

When you have viewed each browser window in sequence, return to the first browser window and repeat the process. If pop-ups are a problem, try the free Google Toolbar. A good pop-up stopper will make your surfing a lot easier.

If you come across a website that looks interesting, don’t stop surfing. If you have assigned 20 minutes for surfing, then you don’t want to break your rythym. Instead, right-click the mouse button inside the website you like the look of and select "Add to Favourites…". Create a new folder called, "Look Later" or something similar, and add the website to this folder.

You MUST use the right-click technique rather than using the menu bar. Otherwise you will bookmark the traffic exchange and not the website you are interested in.

At the end of your surfing session, once a day, once a week or whenever you feel is appropriate, open the "Look Later" folder and spend as much time as you want examining the websites you selected and joining/investing in the programs that are worthwhile.

Assuming you can view all five browser windows twice a minute, that you spend 20 minutes in each surfing session and that the traffic exchange ratios average 2:1, this example would earn you 400 hits a week.

If you spent an hour each day surfing, this increases to 1200 hits a week. Not too shabby, especially when you start factoring in down-lines and other traffic generating programs you may use.

Final Thought -- Honesty still prevails in this industry and it will continue to do so while people continue to champion the virtues of conducting business in a decent way. Cheaters may prosper, but so can the honest workers, if they are patient and don’t abandon their values. If you are a program owner and you catch a cheater, forget the two strikes, benefit of the doubt rubbish. Throw him out into the gutter where he belongs. I would rather be deleted from a program in error than make things easier for the thieves of this industry.

Dylan Campbell has been quietly making a living on the Internet since 2000. He has a unique, and often controversial, view of the industry.

Dylan Campbell writes exclusively for The Nettle Ezine.

Article Source: http://EzineArticles.com/?expert=Dylan_Campbell

How To Become A Super Affiliate In Niche Markets

2007-04-11T22:50:00.000-07:00

One of the secrets to successful online marketing, is to find a unique niche, and then focus your efforts on marketing to that niche. To many internet marketers get distracted by getting involved in to many opportunities at one time, and as a result lose their focus. Find your niche, and stick to it !

Lets consider the web hosting niche for a moment....

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.

38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into.

This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer.

Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful.

This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore.

How does one become a successful affiliate in the niche markets using web hosting?

If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services.

With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.

When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations.

Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Why choose paying for your for your web hosting when you do not have to? Try to get paid by letting people know you like your web host.

Always remember that when choosing a web host, choose the one that is known for its fantastic customer support. There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a percentage every month for a client that you refer. This can allow you to have a steady source of income. With perseverance, you can even be quite successful in this field.

There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.

Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your endeavor also means that time, effort and patience is needed.

Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.

For Further information on Proven Internet Marketing Strategies please visit
The PowerTeam Marketing Network

PowerTeam Marketing Network

2007-04-11T00:22:00.000-07:00

Make sure to Drop by the "PowerTeam Marketing Network" website to pick up some great internet marketing information, training, resources and marketing videos. The website is being completely updated and given a facelift over the next week, and there will be a TON of POWERFUL resources available for the serious Internet Marketer, and Home Business builder to take advantage of....

5 Ways To Get Free Advertising

2007-04-10T10:02:00.000-07:00

Effective Advertising Strategies are the life blood of every successful business, whether Online or off. That being said, advertising can gobble up ALOT of money very quickly, and bring few results, especially if you don't know what you are doing. Over the next few posts, we want to pass on a few ways to get free advertising, as well as make your current advertising capaigns produce better results.

1. Give Testimonials
When you purchase a product or service and it exceeds your
expectations e-mail the business a testimonial. Tell them in the
testimonial the benefits you got from the product or service.
Give them permission to publish the testimonial on the web site
if they include your sig file at the end.

2. Leave A Message
When you visit a web site with a discussion board leave a
message. You could post a question, interesting content or a
compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post
your banner ad or text link.

3. Sign Guest Books
When you visit a well designed web site leave a compliment on
their guest book. You could give them a compliment on their
content, ease of navigation, graphics etc. When you post your
compliment include your sig file so other people will see it
when they sign the guest book.

4. Write A Review
When you visit a web site you enjoyed a lot write a review
for the web site Write about the benefits you gain from the
site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can
publish it on their web site if they include your resource box
at the end.

5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine, e-mail
a compliment to the editor. Give the editor permission to
publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her
web site.

Quote of the Day:

"Great anger is more destructive than the sword." -- Indian
(Tamil) proverb

10 Ways To Profit In Uncertain Times

2007-04-10T00:16:00.000-07:00

10 Ways To Profit In An Uncertain Economy

1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.

2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.

3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.

4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.

5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.

7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.

8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.

10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.

Quote of the Day:

"Many people take no care of their money till they come
nearly to the end of it, and others do just the same with
their time." -- Johann Wolfgang Von Goethe

50 Benefits of Joint Venture Marketing

2007-04-07T15:29:00.000-07:00

What Is A Joint Venture?

A joint venture is an agreement in which two or more
businesses work on a project for a set period of time.
Joint ventures can be long-term, like promoting a
product together, or some can be short-term, like
bartering (trading) products and services. Joint
venture ideas are virtually endless.

The Benefits Of Joint Venture Marketing

1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up
with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with
little or no money.
5. You can gain new leads and customers.
6. You can get discounts on products and services.
7. You can save money on business operating costs.
8. You can beat your competition.
9. You can gain referrals from other businesses.
10. You can solve your business problems.
11. You can save valuable time.
12. You can get free and low cost advertising.
13. You can offer your customers new products and
services.
14. You can survive a depression, recession or a
slow economy.
15. You can save money by sharing advertising and
marketing costs.
16. You can target other potential markets.
17. You can expand and grow your business quickly.
18. You can gain valuable information or skills.
19. You can increase and protect your cash flow.
20. You can find new profit outlets.
21. You can become rich and wealthy.
22. You can start almost any business at little or no
costs.
23. You can get rid of your extra inventory.
24. You can reduce and eliminate your debts and
avoid bankruptcy.
25. You can afford to sell your products at a lower
price.
26. You can increase your opt in or ezine subscribers
for free.
27. You can get your web hosting and design for free.
28. You can save money outsourcing your workload
for free.
29. You can find hidden income streams.
30. You can exchange useless products for profitable
ones.
31. You can create new business funding and credit
lines.
32. You can reduce your taxes.
33. You can find and create new distribution channels
for your products.
34. You can give your employees more raises,
bonuses and benefits.
35. You can even trade non business stuff to
improve your personal life.
36. You can increase your sales and profits.
37. You can send your ad to huge, targeted email
lists at no cost.
38. You can eliminate employee hiring costs creating
barter outsourcing deals.
39. You can build your customer or opt-in list for
free.
40. You can build profitable alliances with other
businesses.
41. You can learn insider information from other
experts at no cost.
42. You can test your product for free.
43. You can out-sell other affiliates much easier.
44. You can increase the number of affiliates that
sign up to your reseller program.
45. You can offer more bonus products and incentives
to buy.
46. You can get highly credible endorsements and
testimonials from other experts.
47. You can quickly increase your ezine subscribers.
48. You can offer your products at lower prices than
your competition.
49. You can easily find new up sell and backend
products to sell.
50. You can create products faster and with less
effort.

These are only some of the benefits. They're endless!

Quote of the Day:

"If you know how to spend less than you get, you have the
philosopher's stone." -- Benjamin Franklin

Spam: Where it Came From, and How to Escape It

2007-04-02T00:14:00.000-07:00

[By: Beka Ruse]
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it's six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.

* Who Cooked This!? (How did it all start?)
* Why Does Bad Spam Happen to Good People?
* Stop The Flood to Your Inbox
* Stay Off Spammed Lists in the Future
* Think You're Not a Spammer? Be Sure.
* The Final Blow

Who Cooked This!? (How did it all start?)
The modern meaning of the word "spam" has nothing to do with spiced ham. In the early 1990's, a skit by British comedy group Monty Python led to the word's common usage. "The SPAM Skit" follows a couple struggling to order dinner from a menu consisting entirely of Hormel's canned ham.

Repetition is key to the skit's hilarity. The actors cram the word "SPAM" into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings "spam." The name stuck.

Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, "spam" is the common term for "Unsolicited Commercial E-Mail", or "UCE."

Why Does Bad Spam Happen to Good People?
Chances are, you've been spammed before. Somehow, your e-mail address has found it's way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.

Backstabbing Businesses
Businesses often keep lists of their customers' e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust.

Random Address Generation
Computer programs called random address generators simply "guess" e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at
"standard" addresses, like "support@yourdomain.com",
"info@yourdomain.com", and "billing@yourdomain.com."

Web Spiders
Today's most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!

Chat Room Harvesting
ISP's offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?

The Poor Man's Bad Marketing Idea
It didn't work for the phone companies, and it won't work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend's permission won't cut it.

Stop The Flood to Your Inbox
Already drowning in spam? Try using your e-mail client's filters - many provide a way to block specific e-mail addresses. Each time you're spammed, block the sender's address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow.

Also, use more than one e-mail address, and keep one "clean." Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms.

If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you'll start with a clean, spam-free slate. This time, protect your e-mail address!

Stay Off Spammed Lists in the Future
Want to surf the web without getting sucked into the spam-flood? Prevention is your best policy. Don't use an easy-to-guess e-mail address. Keep your address clean by not using it for spam-centric activities. Don't post it on any web pages, and don't use it in chat rooms or newsgroups.

Before giving your clean e-mail address to a business, check the company out. Are sections of its user agreement dedicated to anti-spam rules? Does a privacy policy explain exactly what will be done with your address? The most considerate companies also post an anti-spam policy written in plain English, so you can be absolutely sure of what you're getting into.

Think You're Not a Spammer? Be Sure.
Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it's not easy to overcome.

The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them.

Stick with your gut. Don't buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You'll save yourself a lot in the end.

The Final Blow
The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance.

Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there's no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel's ham in a can will far outlive the Internet plague that is UCE.

Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy: Automated E-Mail Follow Up From AWeber. http://www.aweber.com/lsp.htm

References:
Hormel Foods, Virtual Press Kit, www.hormelfoods.com
Microsoft Corporation, MSN Hotmail Fun Facts, www.microsoft.com

10 High Powered Ways To Increase Your Traffic

2007-03-31T21:42:00.000-07:00

1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.

2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.

3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.

5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.

6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.

7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.

8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.

9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.

10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.

Quote of the Day:

"Hope is a waking dream." -- Aristotle

Rich Schefren's Business Building Presentation

2007-03-26T19:40:00.000-07:00

Don't Pass Up This Powerful $2.95 Trial

2007-03-26T13:12:00.000-07:00

----------------------------------------------------------
"Test-Drive The EXACT Strategies A California Mom
Used To Make $100,000 Online In Just THREE Days!"
----------------------------------------------------------

BEFORE... Amanda Montoya worked her nose to the grindstone and
managed to make $90,000 in 7 months. Not bad, right?

AFTER... Using the stealth strategies I'm about to show you,
Amanda raked in $100,000 in online sales in just THREE DAYS!

How'd she learn to more than DOUBLE her annual revenue so fast?

6 DVDs full of LIVE video footage, plus a 167-page
profit-planner, show you exactly how she did it - and now YOU
can test drive these little-known Internet marketing
strategies for 30 days for just $2.95!

To claim your copy of this online profits package for the
limited-time price of a cup of Starbucks coffee, go here now:

CLICK HERE to get your 6 DVD's for $2.95

Link Building Discussion

2007-03-25T19:14:00.000-07:00

Insider Marketing Secrets

2007-03-03T23:47:00.001-08:00

*SPECIAL REPORT*

What Do An Inner City Kid, A 61-Year-Old Grandma, And An Irishman Have In Common?

... They're all making over $100,000 a year with their *WIERD* Internet businesses!

Barbara J. makes a steady $8,500 a month giving people tips on how to rearrange their furniture...

Jermaine G. made over $800,000 last year alone teaching people how to play the piano online...

Rory M. stacked up $1 MILLION+ last year selling an orange-sized gadget for strengthening your wrist...

... And now YOU can steal, duplicate, and shamelessly profit from the exact same strategies they're using!

To find out how, CLICK HERE

Power to Create Profits - Pt 1

2007-03-03T23:46:00.003-08:00

Power to Create Profits - Pt 2

2007-03-03T23:46:00.001-08:00

Power to Create Profits - Pt 3

2007-03-03T23:45:00.001-08:00

Keep Visitors At Your Site

2007-03-03T23:35:00.000-08:00

The more time people spend at your web site, the
more time you'll have to persuade them to buy your
product or service. Below are ten powerful ways to
keep visitors at your web site longer.

1. Provide your web site visitors with content they
can't read anywhere else. People will stay longer at
your web site to read the original content.

2. Remind your web site visitors they can print out
your content. They may browse around your online
store while it's printing.

3. Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at
the site longer and might buy something afterwards.

4. Offer your visitors free software that they can
download right from your web site. While they are
waiting they might read your ad.

5. Provide a huge online directory of information
that your visitors could search. The directory must
contain information your visitors would want.

6. Make sure all your web pages load fast or your
visitors will leave fast. Time is precious; they won't
waste it waiting for your site to load.

7. Tell your visitors what's offered at your web site
at the very beginning. If people are confused about
what's being offered they may leave too early.

8. Publish your web site professionally. People will
get turned off and leave if they see a lot of spelling
and grammar mistakes.

9. Make your site text easy to read. Most people
won't strain their eyes trying to read text that is too
small, light or bright.

10. Use headlines and sub headlines all over your
your web site that will grab visitors attention. It will
attract them to explore your web site longer.

Quote of the Day:

"Wisdom is the principal thing; Therefore get wisdom.
And in all your getting, get understanding." -- Proverbs 4:7

Protect Yourself Against SPAM

2007-03-03T19:54:00.000-08:00

Marketing Strategies Videos

2007-03-03T17:15:00.000-08:00

Hi everyone..
Welcome to our new Power Marketing Blog...
Please check back often as we are still making the move from our previous site. We will be adding a "TON" of great Internet Marketing Resources in the weeks and months to come.

We've just come across a great series of marketing videos on YouTube.com that cover some key essentials to Online Marketing. We'd highly recommend that you take the time to watch each of them (take notes) and apply these principals to your own website.

To your Online Marketing Success

The PowerTeam Network
www.powerteamnetwork.com

MSN AdCenter - Pt 2

2007-03-03T17:13:00.007-08:00

MSN AdCenter - Pt 1

2007-03-03T17:13:00.005-08:00

Advanced AdWords Strategies

2007-03-03T17:13:00.003-08:00

Yahoo Search Campaigns -Pt 3

2007-03-03T17:13:00.001-08:00

PPC Market Research - Pt 3

2007-03-03T17:11:00.003-08:00

PPC Market Research - Pt 2

2007-03-03T17:11:00.001-08:00

PPC Market Research - Pt 1

2007-03-03T17:10:00.001-08:00

Setting up Adwords - Pt 2

2007-03-03T17:09:00.001-08:00

Setting up Adwords - Pt 1

2007-03-03T17:08:00.001-08:00

The New PPC - Introduction

2007-03-03T17:07:00.001-08:00

PPC (Pay Per Click) Advertising can bring you a flood of targeted traffic to your website. Check out this video series for some great "how to do it" Online marketing information

SEO - Google

2007-03-03T17:00:00.001-08:00

Matt Bacak's Marketing Tips

2007-03-03T16:56:00.001-08:00

www.PromotingTips.com

Search Engine Optimization

2007-03-03T16:54:00.001-08:00

In order to put your Internet Marketing on the Fast Track, we highly recommend that you begin to spend time making sure that your website has been optimized for the search engines. Here is a terrific Introductory Video, to get you started.

Submitting E-zines Articles

2007-03-03T16:24:00.000-08:00

---------------------------------------------
10 Benefits Of Submitting Articles To E-zines
---------------------------------------------

1. You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.

Quote of the Day:

"...even without success, creative persons find joy in a
job well done. Learning for its own sake is rewarding..."
-- Mihaly Csikszentmihalyi

Warm regards,

The PowerTeam Network
www.powerteamnetwork.com

Ways To Jump Start Your Sales

2007-03-02T11:00:00.000-08:00

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.

Quote of the Day:

"Nine-tenths of wisdom is appreciation. Go find somebody's
hand and squeeze it, while there's time." -- Dale Dauten

Warm regards,

The PowerTeam Network
www.powerteamnetwork.com

Killer Ways To Multiply Sales

2007-03-02T10:58:00.000-08:00

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith,
victory." -- Norman Vincent Peale

Warm regards,

The PowerTeam Network
www.powerteamnetwork.com

Must-Have Email Elements

2007-03-02T10:56:00.000-08:00

==============================================
The Magnificent 7 - Must-Have Elements for Your Message
==============================================

=> MASTER CREATORS` MASTER CHECKLIST

Creating winning email marketing messages is part art and
part science, with a generous helping of innovation thrown
in. The following elements are common to all aspects of
email marketing, whether you are inviting customers back to
buy again or seeking new customers.

#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript

The PowerTeam Network
www.powerteamnetwork.com

Direct Email & Email Lists

2007-03-02T10:53:00.000-08:00

=> Safe Email Marketing

Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

-Paid Safe Lists
-Opt-In List Rentals

=> PAID SAFE LISTS-

This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.

The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and
disclaimers.

=> OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.

Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of
list, but you won`t find a better-targeted audience for your
offer. These companies do the mailing for you, so you won`t
have access to the names.

The PowerTeam Network
www.powerteamnetwork.com

Mouth-Watering Subject Lines

2007-03-02T10:51:00.000-08:00

The following are 25 email subject lines that have gotten
outstanding results in marketing campaigns for a broad
spectrum of goods, products, and services. If they work for
"Brand X," think how well they`re work for "Brand YOU."

1. Who really wants to be a(n) X ?

2. What do YOU want for Christmas?

3. You`ve got to see this ...

4. Doctors spill the beans ...

5. I goofed ...

6. Special Pre-release Announcement

7. You`re going to love this one

8. Here`s the answer you`ve been looking for

9. 3 minutes to greater X, X, and X

10. DISCOVERED! The secret to X

11. Urgent News

12. Still skeptical? Here`s why you should be!

13. Our loss is your gain

14. This is extremely urgent

15. I need your help ...

16. Check this out and let me know

17. Important notice from

18. Something that might interest you ...

19. Before you give up, here`s my suggestion

20. Open this before 7 p.m.

21. Make X work for you!

22. Seen this yet?

23. Sneak Peek at .com

24. Newsflash from

Use them in good (marketing) "health"!

Regards

The PowerTeam Network
www.powerteamnetwork.com

Triggers That May Cause Email Filters To Delete

2007-03-02T10:49:00.000-08:00

"IT DON`T MEAN A THING IF."

Even though you may have the perfect marketing plan, along
with the perfect email sales letter, you still have to
overcome the obstacle of the dreaded spam filters. Spam
filters are automatic and unrelenting, and what they do is
irreversible. When your message is snatched up before it
reaches your prospect`s inbox, it`s gone for good.

What an unfortunate fate for of all that beautiful sales
copy! To keep from having your messages go down the drain,
you need to know the words, phrases, and characters that
will cause your email to be treated like it has The
Plague -- isolated and left to die alone.

In today`s "Marketing Strategies that EMPOWER Success,"
lesson you`re going to learn certain words and numeric
characters that activate spam filters. If your email or
subject line contains these "hot button" words, it`s
good-bye consumer and hello trash bin.

==========================================
Trigger Words & Characters That May Cause Email Filters To
Delete Your Email -or- How To Avoid Shooting Yourself in the
Foot on the Internet
==========================================

Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)

By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.

Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.

THE HALLS OF JUSTICE

The U.s. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email. Janet Wilson, owner of Empowerism, has
written a user-friendly summary and article about the CAN
SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.

So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.

The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.

Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.

=> USE WITH CARE

"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."

=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)

To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.

==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================

- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)

=> THINKING CAP TIME

It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!

Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.

The PowerTeam Network
www.powerteamnetwork.com

The Truth About Direct Email & Email Lists

2007-03-02T10:47:00.000-08:00

=> Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.

If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!

=> EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?

=> BULLSEYE NOT BULL

No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.

Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.

The PowerTeam Network
www.powerteamnetwork.com

Harnessing the Power of Email Marketing

2007-03-02T10:42:00.000-08:00

Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.

=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Join our private Marketing Membership site and
gain access to hundreds of free products with full resale
and giveaway rights.

Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.

GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!

DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)

If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
soar.

We`ve got something really special planned for your next
message. It`s not a typical lesson.

The PowerTeam Network
www.powerteamnetwork.com

Irresistible Email Copy Everytime

2007-03-02T10:41:00.000-08:00

=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?

=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:

- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"

- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"

- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"

- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"

Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)

=> Step #3 - WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).

Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.

=> Step #4 - AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.

Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.

=> Step #5 - A NAME YOU CAN TRUST

To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.

How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.

=> Step #6 - A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.

=> Step #7 - DON`T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.

- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.

=> Step #8 - THE EYES HAVE IT

It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.

The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.

That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.

Sound good? Stay tuned!

The PowerTeam Network
www.powerteamnetwork.com

Autoresponders To Multiply Marketing Power

2007-03-02T10:40:00.001-08:00

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).

-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.

=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

That wraps up today`s lesson. Earlier we promised you a
"crash course" in creating the perfect email message. Keep
your eye on the horizon for our next posting: 8 Steps to Irresistible Copy
EVERY Time."

The PowerTeam Network
www.powerteamnetwork.com

Email Aesthetics

2007-03-02T10:30:00.000-08:00

It`s an old, old saying, but it`s true: you only have one
chance to make a good first impression. And in email, the
first impression is always visual -- a consumer LOOKS/SEES
before he/she READS.

Imagine walking by a grotesquely garish storefront with all
kinds of things hanging off the front porch, every floor
painted a different color, and odd music playing through
loudspeakers. Would you want to walk in the front door? No
way! You`d assume that the owner is a kook, at best, or a
deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your
mailbox? You know what I`m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just
wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below -- and they`re
just suggestions, not hard and fast rules -- will go a long
way towards making recipients` eyes say "come on in!" to
your message.

=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t
recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of "bells and
whistles" when they`ve surfed the Internet. They don`t need
more from you.)

=> GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is -- unless you try to contact a prospect on AOL who
may not be able to receive "clickable" links.

Don`t worry. There`s a "fix" for this: simply type mailto:
in front of your email address (no space in between, and
include the : )

=> ALWAYS USE SIGNATURE TAGS

Today, it`s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.

If you`d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.

That`s it for now, but get your "net" ready. Next lesson
we`re going to hunt down and CAPTURE EMAILS.

Sincerely,

Roger Johnson
Internet Marketing Success Coach
The PowerTeam Network
http://www.powerteamnetwork.com

Essential Rules for Effective Email Marketing

2007-03-02T10:27:00.000-08:00

If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)

Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS

Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.

Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":

-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.

-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!

-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)

That`s it for now, but we`ll be back with Lesson #2 faster
than you can say, "I want to be EMPOWERED"

The PowerTeam Network
www.powerteamnetwork.com

SELL LESS TO SELL MORE

2007-03-02T10:22:00.000-08:00

Instead of getting tunnel-vision and only seeing the
short-term goal of the right-now sale, remember that your
email messages are an important way for you to build a
RELATIONSHIP with a consumer based on your HONESTY AND
SERVICE.

Although you want your prospect to buy, you shouldn`t
immediately and constantly bombard the folks on your email
list with nothing but sales pitches. You`re looking for a
long-term, committed relationship. Be a person first and a
salesperson second for the best results.

=> RELATIONSHIP COUNSELING

Your first few email sales letters may prove to be the most
effective if they`re written in a warm, helpful,
let`s-be-business-friends "voice."

=> GIVE THE PEOPLE WHAT THEY WANT

In the off-line world, we`ve become accustomed to the fact
that we hear literally thousands of messages each day. An
online experience, on the other hand is still, for most
people, closer to visiting "the library" or perhaps watching
public television rather than tuning into the Home Shopping
Network.

Most people are on the Internet looking for information -
not waiting to be sold. People don`t want to be pitched to
every day with a "you`d better buy it now" message.

So don`t be a salesperson. Be Miss Information (okay, Ms.
Information definitely sounds better) or Mr. Answerman.
After you become a trusted resource, it`s easy to become a
trusted source.

=> TIME IS OF THE ESSENCE

Lasting relationships don`t happen overnight...they`re built
over time. Your sales letters should be crafted in a way
that slowly, but surely convinces your prospects that you`re
someone with whom they`d like to do business. After you`ve
laid a foundation -- made them happy with what you`ve given
them as a gift, demonstrated your knowledge, etc. -- you`ll
have plenty of time to build a case for buying from you.

=> THE E-LIST

Once your prospects have gotten to know you through your
entire series of pre-written (but valuable)
communications...after you`ve built trust in the relationship
and gradually exposed consumers to the benefits of your
product or service...you can "graduate" them into your "real
time" ezine list.

Obviously, you can`t include a time-dependent message in
your pre-written letter series. People are opting in to
your list 365 days a year and you can`t risk that they`ll
receive a "Season`s Greetings" message in the middle of
June.

BUT, when you`ve exhausted the appeal of your letter series,
the people on your email list can become your ezine list.
Then you can send a Valentine`s message in February, a
"Happy Birthday, America" message in July, etc.

=> TO KNOW YOU IS TO LOVE YOU

You can influence people when they know you, like you, and
trust you. Ongoing timely communications means you can
continue to build rapport with the people on your list, and
you can be sure that if they TRUST you, they`ll be open to
BUYING from you.

The PowerTeam Network
www.powerteamnetwork.com

7 Wise Ways to Build Your Mailing List

2007-03-02T10:14:00.000-08:00

=> Wise Way #1 - OFFER A FREEBIE

You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.

-Word to the Wise: Our Empowerism subscribers use
complimentary subscriptions to our "Excellence Magazine" and
ebook giveaways to grow their lists. Works like a charm.

=> Wise Way #2 - USE POP-UPS

Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and with ease. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email.

-Word to the Wise: If you need a pop-up, you can pick one
up F-R-E-E (there`s that word again) from Empowerism

-Son of Word to the Wise: "Instant" is a very powerful
pop-up offer.

=> Wise Way #3 - USE POSTCARDS

If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don`t have to pay in order to receive their
gifts, they simply need to enter an email address.

-A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.)

=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.

-A Word to the Wise: If you don`t know how to create an
opt-in form, no worries. Empowerism has a foolproof `build
your own` tool made just for you!

=> Wise Way #5 - CONTESTS

Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.

-Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.

-Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.

=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.

=> Wise Way #7 - JUST ASK

If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).

Okay, you know what you want...you know what you need. It`s
time for you to set your traps and CAPTURE THOSE EMAILS!

Until Next time .....

The PowerTeam Network
www.powerteamnetwork.com